Critically Imaginative
The work I like to pursue doesn’t necessarily involve a deeply personal expression, rather one that is benevolent in nature. I prefer it that way. I’m more interested in solving problems. I like the challenge and continuously changing constraints posed by the context and intended users. I believe my philosophy and work falls squarely in line with the definition of design activism offered by Alastair Fuad-Luke in his book Design Activism: Beautiful Strangeness for a Sustainable World.
Design activism is ‘design thinking, imagination and practice applied knowingly or unknowingly to create a counter-narrative aimed at generating and balancing positive social, institutional, environmental and/or economic change’.
That said I do draw a distinction between humanitarian design work done locally and abroad. I don’t feel it is my place to solve the world’s problems. I can’t assume to know the first thing about another country’s culture and I would consider them to be a resource for the problems we are facing and about to face. Check out this rousing debate initiated by Bruce Nussbaum on Fast Company this summer questioning whether humanitarian design was the new imperialism.
You should know, I’m a ‘why’ person. I’m also analytical and enjoy solving problems creatively. At 17 I thought a degree in marketing would allow me to best utilize those qualities. In earning that degree I realized I was more interested in the crafting of a message that stems from a deep understanding of consumer behavior. I was more fascinated to learn why people wanted or didn’t want to purchase/use/desire certain things than actually selling more things.
Did you know it’s easier to find an entry level position in sales than it is on a creative team? It is, and I got my first job as a business development consultant at a global design consultancy. It was an extremely valuable experience to be surrounded by creatives. I always wished I was part of the creative team developing a strategy to overcome a problem than how to gain more clients. After several years climbing the corporate ladder I realized my interests and morals no longer aligned with the type of work I was doing. I worked there for five years prior to pursuing this graduate degree in applied craft and design.
The same month I entered the corporate world I started taking a metalsmithing class as a creative outlet. I couldn’t believe how incredibly tedious metal work was and how under-appreciated the tradition is in our manufacture driven culture. I was attracted to the heirloom quality of metal work and took great pleasure in designing and hand making jewelry that people loved wearing. I decided it was time to invest in my creative pursuits and started searching for graduate degree programs.
I chose this program because I believe in the combining of design and craft to create work with an applied purpose. I wanted to leverage my business, marketing and design background as a means to make a living while making a difference.
As for my read on the state of affairs of the planet, economy, and American culture I suggest you tune into The Colbert Report.
That might be surprising considering I grew up in a small rural town in north eastern Ohio. The town is situated in an area known as the steel belt where jobs have been disappearing for the past three decades. I craved city life growing up and still do, but not because I don’t have an appreciation for how I was raised. We didn’t talk about sustainability, but we lived by those principles. We rarely bought something we didn’t need, we gardened and canned food for winter months, annually bought part of a cow with my extended family, my sister and I preferred to make believe to Nintendo, and we almost always ate a home cooked meal at the dinner table. It was pretty wholesome.
My fear as a maker is to create objects that don’t need to exist and inadvertently feed desires for consumption. I believe our culture has become starved for relationships and experiences and wrongfully seek objects for fulfillment. I’m hopeful that a shift in those beliefs and perceptions will occur with careful nudges.
I’m interested in human behavior and how our irrational behaviors affect our decisions. I believe there are many solutions to problems that have been solved by science or otherwise that fail because they lack an exploration of human behavior. We have many irrational tendencies that can impede good intentions. This TED Talk from behavioral economist Sendhil Mullainathan references this challenge as the last mile opportunity. I plan to pursue work that combines science, design, and behavioral psychology to create positive change.



























I was born and have lived in Portland for most of my life, with the exception of years spent in California, in Claremont and Berkeley, for college and graduate school. I have always had a strong connection with nature spending some of my free time walking, hiking, skiing, camping, river rafting, and mountain climbing. For ten years, I studied Ikebana (Japanese Flower Arranging) from which I learned restraint and discipline while working with branches, leaves and flowers. I feel a connection to bamboo as one of nature’s gift and as a medium for personal artistic expression.